Kris West
My art practice aims to highlight issues I come across within British culture and daily life, using humour as both an anchor and a uniting element for the viewer. Using the mediums of video, inks and photography, I make pieces that are aimed for a reaction. I combine my creative processes with current technologies, such as social networking and blogging to involve a mass audience to interact with my work.
For this exhibition I am going to turn mass media to my advantage. By making works that use subliminal messages and hidden jokes, I aim to challenge what others value about what society tells us about trade and consumerism. We as a people are subject to unrelenting advertising and messages of attainment and excess; leaving us as consumers, not human beings. I aim to expose this idea to the viewer and leave them questioning where they stand within this consumerist society.
“Don’t Listen to the Girl in the Video” (2011)
5x 9” TV monitors, 5 x videos
Everyday the public is bombarded with adverts and messages of advertisement from the moment they wake until they moment they fall asleep. The unrelenting pressure to buy and conform to the consumerist society we live in has made us numb and docile in receiving this propaganda. “Don’t listen to the girl in the video” features multiple examples of advertising mixed in with personal vlog accounts about consumerism to highlight how “normal” it is to be hit with subliminal messages. The fast paced cuts and mix of sound show the unrelenting waves that hit each and evey one of us.
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